How to create an ATDW profile
This page explains how to create a listing for your tourism business or event on Visit East Gippsland using the ATDW—the national platform connecting your business with millions of travellers every year. With one profile, your business appears on sites like Visit East Gippsland, Visit Gippsland, Visit Victoria, and Australia.com.
Note that event listings are free for event organisers (with or without a paid ATDW profile), and not-for-profit organisations with a tourism focus can be listed on the ATDW for free.
What is ATDW?
The Australian Tourism Data Warehouse (ATDW) is Australia’s central digital platform for tourism—making it easier for tourism businesses and destinations to be discovered and booked online.
ATDW empowers tourism businesses to create an online profile and have it automatically distributed across trusted tourism websites and apps—including this website, Visit East Gippsland.
ATDW streamlines how businesses and destinations are promoted online— freeing up your time while ensuring your digital information is up-to-date, easy to find andwidely seen. Importantly, ATDW also drives direct bookings to tourism businesses—meaning no middleman and no commissions.
Why join ATDW?
ATDW makes it faster and easier to connect with travellers and unlock new opportunities—helping you reach more people and drive direct bookingsfor your business.
ATDW makes it faster & easier to connect with travellers.
Through a single, secure online platform, you can create and manage your essential business information across multiple digital channels—all inone place. Giving you more time to focus on what you do best—delivering exceptional visitor experiences.
Drive more direct bookings.
ATDW connects your businesses directly with potential travellers—removing the need for intermediaries and costly commissions. Meaning more commission-free direct bookings and more money staying in your business—where it belongs.
Maximise your online reach.
ATDW amplifies your digital visibility. Through its wide-reaching distribution network, your profile has the potential to connect with up to 80million travellers worldwide every year.
Reach travellers where &when they’re ready to book.
Your profile will appear across up to leading tourism websites and other digital channels—including those of your local and state destination marketing organisation.
Access new opportunities.
When you join ATDW, you’re also opening the door to valuable opportunities with your Destination Marketing Organisation – Destination Gippsland. This partnership can provide access to exclusive digital marketing campaigns, training opportunities and other DMO-led programs.
How it works.
Profile is Created.
Within ATDW’s secure platform Tourism businesses create their profile, entering details about their tourism experience—this includes descriptions, images, contact details, pricing and even deals and offers. These details can be updated at any time.
Profile is Reviewed.
Once submitted, your profile is reviewed to make sure it meets minimum requirements.
Profile is Published.
Once approved, your profile is accessed by ATDW’s distributors, including your State or Territory Tourism Organisation via an API. Distributors publish the profiles that are most relevant to their audiences.
Profile is Discovered.
Travellers discover your business on trusted digital channels. When their ready to book, they do so using the direct booking link you provide.
Support is always within reach.
Support Hub
Access step-by-step guides, FAQs and live chat to resolve issues quickly in ATDW’s online Support Hub.
Chat
ATDW’s Chatbot is available 24-7. Where additional support is required, the ATDW team are on hand to assist during office hours.
Email ATDW at support@atdw.com.au
Call
Call ATDW on 1300 137 225. Their team are available from 9am – 5pm AEST, Monday to Friday.
Website
Visit the ATDW website to join or log in to the platform, access valuable business insights, or chat directly with the team for support—everything needed to grow your digital presence, in one place.
It's free to list an event on the ATDW.
Events and not-for-profit organisations with a tourism focus can be listed on the ATDW for free.
What types of events can be listed on the ATDW?
Events must be one-off experiences. Regular weekly, or monthly events should be listed on main ATDW profiles.
Events must have a tourism focus aimed at attracting visitors from outside your region.
Events can include:
– Classes, Lessons, Workshops and Talks
– Community
– Concert or Performance
– Exhibitions and Shows
– Festivals and Celebrations
– Food and Wine
– Markets
– Sporting Events
– Business Events (not guaranteed to be published to visitvictoria.com)
If you’re unsure about the eligibility of your event, please email atdwsupport@visitvictoria.com.au
Need more information or have questions?
Please don’t hesitate to contact East Gippsland Shire Council – Economic Development directly via email, economic.development@egipps.vic.gov.au
