How to create an ATDW profile
This page explains how to create a listing for your tourism business or event on Visit East Gippsland using the ATDW—the national platform connecting your business with millions of travellers every year. With one profile, your business appears on sites like Visit East Gippsland, Visit Gippsland, Visit Victoria, and Australia.com.
For a limited time, eligible East Gippsland tourism businesses can access a 12-month free listing, making high-impact tourism marketing easy and affordable. Learn more here.
What is ATDW?
The Australian Tourism Data Wharehouse (ATDW) is Australia’s central digital platform for tourism—making it easier for tourism businesses and destinations to be discovered and booked online.
ATDW empowers tourism businesses to create an online profile and have it automatically distributed across trusted tourism websites and apps—including this website, Visit East Gippsland.
ATDW streamlines how businesses and destinations are promoted online— freeing up your time while ensuring your digital information is up-to-date, easy to find andwidely seen. Importantly, ATDW also drives direct bookings to tourism businesses—meaning no middleman and no commissions.
Why join ATDW?
ATDW makes it faster and easier to connect with travellers and unlock new opportunities—helping you reach more people and drive direct bookingsfor your business.
ATDW makes it faster & easier to connect with travellers.
Through a single, secure online platform, you can create and manage your essential business information across multiple digital channels—all inone place. Giving you more time to focus on what you do best—delivering exceptional visitor experiences.
Drive more direct bookings.
ATDW connects your businesses directly with potential travellers—removing the need for intermediaries and costly commissions. Meaning more commission-free direct bookings and more money staying in your business—where it belongs.
Maximise your online reach.
ATDW amplifies your digital visibility. Through its wide-reaching distribution network, your profile has the potential to connect with up to 80million travellers worldwide every year.
Reach travellers where &when they’re ready to book.
Your profile will appear across up to leading tourism websites and other digital channels—including those of your local and state destination marketing organisation.
Access new opportunities.
When you join ATDW, you’re also opening the door to valuable opportunities with your DMO – Destination Gippsland. This partnership can provide access to exclusive digital marketing campaigns, training opportunities and other DMO-led programs.
How it works.
Profile is Created.
Within ATDW’s secure platform Tourism businesses create their profile, entering details about their tourism experience—this includes descriptions, images, contact details, pricing and even deals and offers. These details can be updated at any time.
Profile is Reviewed.
Once submitted, your profile is reviewed to make sure it meets minimum requirements.
Profile is Published.
Once approved, your profile is accessed by ATDW’s distributors, including your State or Territory Tourism Organisation via an API. Distributors publish the profiles that are most relevant to their audiences.
Profile is Discovered.
Travellers discover your business on trusted digital channels. When their ready to book, they do so using the direct booking link you provide.
Support is always within reach.
Support Hub
Access step-by-step guides, FAQs and live chat to resolve issues quickly in ATDW’s online Support Hub.
Chat
ATDW’s Chatbot is available 24-7. Where additional support is required, the ATDW team are on hand to assist during office hours.
Email ATDW at support@atdw.com.au
Call
Call ATDW on 1300 137 225. Their team are available from 9am – 5pm AEST, Monday to Friday.
Website
 Visit the ATDW website to join or log in to the platform, access valuable business insights, or chat directly with the team for support—everything needed to grow your digital presence, in one place.
East Gippsland Shire Council ATDW Listing subsidy
Apply now for a FREE Visit Victoria ATDW listing for 12-months, valued at $295.
We are offering eligible tourism businesses across East Gippsland the opportunity to apply for one of the limited subsidies to cover the cost of an ATDW listing/profile for 12 months, valued at $295.
What’s the benefit to your business?
The ATDW (Australian Tourism Database Warehouse) is the premier digital marketing platform for the Australian tourism industry and connects tourism businesses with domestic and global consumers.
An ATDW profile enables you to create one single profile that is featured across many high-profile tourism websites including Visit Gippsland, Visit Victoria, Tourism Australia and our new Visit East Gippsland website.
Your listing will improve the SEO (Search Engine Optimisation) for your business – increasing your visibility on search engines such as Google to drive more visitor traffic and more bookings directly to your website. At $295 (inc GST) for 12 months, that’s incredible value. More info on ATDW here.
To list on the ATDW and to be eligible for the subsidy, your business MUST meet the criteria explained in full detail here:
• Operate within East Gippsland
• Provide a tourism or leisure experience
• Have a physical presence in East Gippsland where visitors can access your product or service
• Align with of the following listing categories: Accommodation; Attraction; Food and Drink; Hire; Tour; Transport and General Service. Â
• Tour operators and accommodation providers must provide a current ABN on registration.
Please note that – Events and not-for-profit organizations* with a tourism focus can be listed on the ATDW for free and don’t have to apply for this subsidy.
How can you apply?
Eligible businesses are encouraged to submit an EOI to take advantage of this support.
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Need more information or have questions?
Please don’t hesitate to contact East Gippsland Shire Council – Economic Development directly via email, economic.development@egipps.vic.gov.auÂ
