Buy Local. See the Difference

The businesses you support today help shape the East Gippsland you’ll enjoy tomorrow. Every purchase helps keep our communities vibrant, connected and thriving.

The 2026 Buy Local Campaign is all about discovering and supporting the people behind East Gippsland's local businesses. From makers and artists to cafes, retailers, trades and service providers, every local purchase helps strengthen the communities we call home.

Competition Buy Local (1) Tham Dynasty Paynesville Buy Local

Buy Local Before You Buy Online

Local purchases support East Gippsland businesses, local wages, local suppliers and more local spending before that money leaves the region.

Finding the perfect gift just got a little easier

From guided adventures in the great outdoors, to locally made art, a new outfit, a group dinner or the chore ticked off their list that shows you care – East Gippsland businesses have you covered. 

Tours & Experiences

Weekend Getaways

Produce, Drinks & Dining

Art, Handmade & Unique

Real East Gippsland Businesses, Real Local Faces

Follow the 2026 Buy Local Campaign on Instagram

Upload a photo or video of your latest local purchase between November 4 and December 18 tagging #VisitEastGippsland and the business you purchased it from for your chance to win one of two hampers of locally sourced goodies. Winner drawn at random and announced on Instagram on December 21, 2026. 

Love local? You're going to love what's coming next. 💚The 2026 Buy Local Campaign is almost here, celebrating the incredible businesses, makers, retailers and communities that keep East Gippsland thriving.Shop local, discover hidden gems and be in with a chance to win.Stay tuned. More details are coming soon.#BuyLocal #SupportLocal #ShopLocal #EastGippslandProud

Coming to Lakes Entrance this weekend for the Running Festival with @lakesentrance.run?Once your race is done, make some time for fish and chips by the water, a stroll across the footbridge, a coffee overlooking the lakes, a walk on Ninety Mile Beach, or a well-earned recovery session at the sauna or nearby hot springs.We've pulled together our favourite things to do, eat and explore so you can make the most of your time in East Gippsland.Check out our Lakes Entrance guide via the link in bio.#VisitEastGippsland #LakesEntrance #EastGippsland #RunLocal #ExploreVictoria #Gippsland

Looking for a reason to get outside and explore? 🌿Whether you’re visiting the Swifts Creek area, live nearby, love discovering new walking and riding routes, or haven’t been on a walk in a while, the Swifts Creek and Surround Walks and Rides map is a great place to start.Explore the area’s natural beauty, find a new favourite route and enjoy a different view of the region. 🚶‍♀️🚴The map was created by local volunteers, with cartographer Alex Hotchin, and funded by Swifts Creek Future through the Victorian Government’s Forestry Transition Fund.Have a look, share it with a friend and plan your next adventure around Swifts Creek!#SwiftsCreek #EastGippsland #VisitEastGippsland #ExploreVictoria #WalkingTrails #GetOutside #ExploreLocal #LoveWalking

Is your tourism business listed on ATDW?Whether you’re new to ATDW or need to update your existing profile, this free webinar is a great place to start.Join Visit Victoria’s ATDW team for practical guidance on creating or renewing your profile, tips to help you make the most of it, and a live Q&A to get your questions answered.📅 Thursday 15 October⏰ 10:00–10:45 am💻 Online via Microsoft TeamsOpen to Victorian tourism operators and industry staff.Register through Visit Victoria’s ATDW Training page. Search “Visit Victoria ATDW training” to find the page and book your place#TourismOperators #VisitVictoria #TourismIndustry #EastGippsland

🐬 Burrunan Watch is back this spring with @marinemammalfoundation Want to contribute to important dolphin research and marine conservation across the Gippsland Lakes?Join the Marine Mammal Foundation at Bullock Island this weekend and learn how to record and report Burrunan dolphin and other marine mammal sightings, as well as vessel movements across the Gippsland Lakes.📅 Saturday 10 and Sunday 11 October⏰ Sessions: 10:00 am–12:00 pm or 1:00 pm–3:00 pm📍 Bullock Island, Lakes EntranceAll ages are welcome, but participants under 18 must be accompanied by a parent or guardian.Places are limited and bookings are essential.🎟️ Book here:https://www.eventbrite.com.au/e/gippsland-lakes-burrunan-watch-spring-2026-tickets-2001429516561Please note: This is a citizen-science activity, not a dolphin sightseeing event.#VisitEastGippsland #BurrunanWatch #LakesEntrance #GippslandLakes #CitizenScience #MarineConservation

Explore an ancient limestone wonderland at Buchan Caves ✨.Beneath the unsuspecting forest  floor 🍃 of a scenic valley lies an enchanting system of limestone formations known as the Buchan Caves. The labyrinthine network is one of Australia’s most spectacular, rich in colour and adorned with still pools 💧and a mesmerising latticework of towers.Join a guided tour through the famous Royal Cave or Fairy Cave. Royal Cave is known for its glassy calcite-rimmed pools 💧, while Fairy Cave is laced with intricate stalactites and stalagmites, complete with ornate chambers that feel straight out of another world 🌌.Above ground, peaceful reserve walks 🚶‍➡️, picnic spots and native wildlife make it easy to spend a full day exploring 🌳.📍 Buchan🚙 4:20 hours drive east of Melbourne📷 @glennostagram Image description: a cave chamber filled with dramatic limestone stalactites and stalagmites, illuminated by warm lighting.#VisitGippsland #VisitVictoria #VisitEastGippsland #VisitBuchan #BuchanCaves

Discover the wild beauty of Cape Conran 🌿, where rugged coastline, sweeping beaches and native bushland come together in one unforgettable East Gippsland escape 🌊. With vast stretches of sand 🏖️ and untamed ocean views, it’s the kind of place that feels a world away. Explore coastal tracks like the Estuary View Walk 🚶‍➡️, wander along shores like East Cape and West Cape, or simply find your own quiet spot to take it all in. Along the way, connect with culture and history, with Cape Conran forming part of the Bataluk Cultural Trail, where shell middens 🐚 and interpretive signage offer insight into the deep connection of the Gunaikurnai people to this coastline.📍 Cape Conran🚙 1 hour east of Lakes Entrance, 4 hours east of Melbourne📷 @steph.off.track Image description: a wooden boardwalk leading down to a golden sandy beach, with clear blue ocean and rocky headlands under a bright sky#VisitGippsland #VisitVictoria #VisitEastGippsland #VisitCapeConran

East Gippsland is one of those destinations that keeps surprising you. From the tranquil waterways of the Gippsland Lakes ⛵ to rugged coastal landscapes and some of the most pristine beaches 🏖️, every stop offers a new adventure.Spot wild koalas 🐨 on Raymond Island after a short ferry ride from Paynesville, then slow the pace with a rejuvenating soak ♨️ at @metunghotsprings overlooking the Gippsland Lakes. Venture further east to Cape Conran Coastal Park, where scenic walking trails weave through banksia woodlands 🌿 to secluded beaches, rock pools and the spectacular Salmon Rocks.Round out your road trip in Mallacoota by hiring a boat 🚣‍♀️ to explore the vast lake system, then swap the water for sand as you discover hidden beaches, striking rock formations and crystal-clear coves along this unspoilt stretch of coastline 🌊. 📍 Across East Gippsland🎥 @sallysees Image description: A collection of East Gippsland experiences showcasing Raymond Island's wild koalas, the tranquil Metung Hot Springs, Cape Conran's rugged coastline, boating on the Mallacoota Inlet and the region's pristine beaches.#VisitGippsland #VisitVictoria #VisitEastGippsland #VisitPaynesville #VisitRaymondIsland #VisitMetung #VisitCapeConran #VisitMarlo #VisitMallacoota

Aerial photograph of an estuary mouth where a Gippsland Lakes meets the ocean at Lakes Entrance, featuring a sandy beach and a long sandspit - The Ninety Mile Beach. The image shows jetties extending into the sea, lush green vegetation along the shoreline, and multiple channels of blue water weaving through low-lying islands and sandbanks.
Dining at Sodafish - Lakes Entrance

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Swifts Creek + Surrounds Walks & Rides

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Shop Local, Eat Local: The Best Food and Drink Spots in East Gippsland

Support the businesses that make our towns unique and be rewarded along the way. Explore the 2026 Buy Local Campaign